更新时间：2026-08-26 来源：互联网编辑：密华杜安点击数： 93031次

死神来了

【一线经济观察】业态聚人服务留人河北文旅消费跑出加速度_我的网站

格林第一季

一 | 冀时新闻报道从"到此一游"到"沉浸其中"，省创新数字化、沉浸式业态供给，持续实施"真心暖客"行动，满足游客多样化需求。数据显示，全省文旅市场连续三年保持两位数增长，成为拉动内需、活跃市场的新亮点。

二 |

Chinese autonomous driving firm Pony.ai launched commercial robotaxi services in Zagreb, Croatia on April 8. Photo:Courtesy of Pony.ai
Chinese autonomous-driving company Pony.ai said on Monday that its cumulative autonomous-driving distance worldwide has surpassed 100 million kilometers, marking the latest milestone as China's driverless sector moves from technology validation toward mass production and scaled commercial deployment.
The milestone comes as L4 autonomous driving gains commercial traction across passenger transport and logistics in China, while Chinese companies are accelerating overseas deployment through partnerships with local operators in markets including Europe and Southeast Asia.
Industry experts said that the significance goes beyond rising distance. As commercialization gathers pace, the next phase of competition will increasingly hinge on whether autonomous-driving technology can be deployed at scale, brought down to commercially viable costs and replicated across different transport scenarios and markets.
At a recent media briefing, Pony.ai said that its fourth-generation L4 autonomous electric heavy-duty truck had entered mass production, with commercial operations expected to begin in the coming months. The company plans to deploy 500 to 1,000 trucks over the next two to three years across long-haul freight, bulk cargo transport and port logistics.
A notable part of that transition is the sharp decline in costs. Autonomous-driving hardware costs for Pony.ai's fourth-generation heavy truck are about 70 percent lower than for the previous generation, according to the company.
Similar cost reductions are also emerging in robotaxis. Pony.ai said on its official blog that the bill-of-materials cost of the autonomous-driving kit for its seventh-generation robotaxi has fallen 70 percent from the previous generation, helping the company achieve unit-economics breakeven in Guangzhou and Shenzhen, South China's Guangdong Province.
China's autonomous-driving sector is moving from technology validation to large-scale commercial deployment, underpinned by the rapid accumulation of real-world driving data, Pan Helin, a member of the Expert Committee for the Ministry of Industry and Information Technology, told the Global Times on Monday.
"Continuous road testing allows L4 systems to better adapt to local traffic conditions, laying the groundwork for wider commercial use," Pan said.
China has opened multiple cities to autonomous-driving applications, with commercialization gathering pace. As deployment expands and marginal technology costs fall, autonomous driving is expected to unlock significant commercial value and emerge as a new form of mobility, veteran industry analyst Liu Dingding told the Global Times.
Pony.ai aims to expand its robotaxi fleet to more than 3,000 vehicles by the end of 2026 and operate in 20 cities worldwide, with nearly half of those cities overseas. It also plans to develop an international version of its seventh-generation robotaxi tailored to different regulatory requirements and infrastructure, supporting the deployment of more than 1,000 vehicles in overseas markets.
Pony.ai's ambition also reflects a broader push by Chinese autonomous-driving companies to expand overseas.
On August 3, WeRide announced a partnership with Danish shared-mobility platform GreenMobility to deploy autonomous ride-hailing services in Denmark, marking its first entry into the Nordic region and sixth European market. Subject to regulatory approval, the service is expected to open to the public in the first half of 2027 using WeRide's latest GXR L4 robotaxi.
WeRide said on its website that its autonomous-driving products are now deployed in more than 40 cities across 12 countries. The company holds autonomous-driving permits in eight markets and operates a global L4 fleet of more than 3,000 vehicles.
A similar expansion is taking place in public transport. On July 17, Chinese autonomous-driving company MOGOX announced a strategic partnership with Singapore-based ComfortDelGro Bus. The two companies will cooperate on autonomous-vehicle deployment and operations, commercial expansion and coordination with regulators.
Pan said that China's autonomous-driving sector has two key advantages: a broad supplier base for major components and a large domestic market that allows companies to deploy services widely and accumulate real-world data. Advances in simulation and synthetic-data technologies have further strengthened the sector's ability to train and refine autonomous-driving systems.
Liu pointed to the cost benefits of scale. As deployment expands, the cost of key automotive-grade components such as lidar and chips continues to fall, improving the economics of commercial operations and creating more room for technological iteration, he said.
。夜幕降临，秦皇岛山海关每晚八点，大型实景演艺《身向榆关那畔行》准时上演，已然成为众多游客夜游长城最期待的重头戏。演出依托雄伟的关城城楼搭建巨型光影投影，结合湖面实景舞台，把现代光影技术与山海关历史风貌融为一体。外地游客孙翊峰：在夜晚游玩山海关，就好像穿越了时空一样，让我深刻地体会到了咱们山海关的历史厚重感和沧桑感，大大丰富了我这次长城之旅的体验。沉浸式长城体验不止于实景演艺。当地还借助手势交互、实景漫游、线上闯关等数字化手段，让游客能够亲身参与边境互市、将士戍边等历史场景。

三 | 外地游客徐牧野：第一次以第一人称的视角来做沉浸式的体验，我清晰感受到了长城从古代的军事要塞一步步地演变成为如今承载民族精神的文化地标。深挖自然与人文资源，今年加快培育正定古城、崇礼冰雪度假区、邯郸道、吴桥杂技幻乐城、只有红楼梦·戏剧幻城等一批标杆项目，形成特色鲜明的旅游矩阵，同时面向京津冀市场，打造一批最潮打卡地、最火夜游街区、最爽避暑胜地，丰富文旅产品供给、拉长游客停留时长。省文化和旅游厅副厅长张智：我们深挖非遗文化内涵，通过实景演艺、互动体验，打造上百个文旅新场景。

四 | 正定子龙出征、邯郸道赵奢战鼓、保定西大街"六郎凯旋·全民舞狮"等沉浸式非遗项目轮番上演，让游客体验感拉满。在丰富业态的同时，持续做实"暖客"服务行动，用精细化服务留住游客。石家庄市平山县坐拥西柏坡、驼梁等优质景区，为破解游客停车难痛点，从今年7月1日起，当地全面放开停车资源，送出实打实的惠民礼包。石家庄市平山县城市管理综合行政执法局高江浩：我们不仅扩容了主次干道的停车泊位，同时我们还将县委、县政府、住建局、老干部局等11家企事业单位的停车场24小时免费对外开放，目前我们县共开放停车泊位一万多个。在平山县委县政府院内，记者看到，来自各地的自驾车辆有序停放。外地游客：你像我们来玩就不用交停车费，也不用在路上拥堵，拉近了与我们游客之间的距离。记者从文旅部门了解到，今年省创新推出28项措施，从建设到运营全链条发力，推动文旅场景和业态加速升级，并在联动消费方面持续拓展，京津冀联票景区已扩至241家，上半年累计发售超15万张，带动出游人次超77万，直接与间接消费总额约7.1亿元，有效拉动了区域文旅内需。